Privacy Policy

Policy Introduction & Binding Scope

This official Privacy Policy is formulated in accordance with international cross-border e-commerce user data protection norms and North American consumer personal information protection industry standards, serving the vertical premium salon blowout hair care discount retail e-commerce platform independently. This policy clarifies all rules of user personal browsing data shopping information collection, encrypted storage, authorized use, inter-platform isolation and third-party data supervision in website page browsing, commodity search, sidebar function use, order submission, payment settlement, logistics distribution and after-sales refund full business links. This policy binds platform website operation management team, backend technical maintenance department, cross-border logistics cooperative institutions, third-party payment docking service providers and all website access users comprehensively.
This policy covers all user behavior data generated on PC terminal and mobile terminal of the website, including homepage banner browsing track, commodity sidebar click record, search sidebar keyword retrieval data, product detail page browsing footprint, order transaction data, USD payment settlement record, logistics receiving information and after-sales service consultation record. The platform takes user data security and personal privacy protection as core operation bottom line, matches high-end brand service tone, rejects illegal user data mining, commercial information sale and unauthorized data leakage behaviors, and maintains safe, private and reassuring shopping environment for global American core users and overseas consumer groups.

Legal User Information Collection Category & Collection Purpose

The platform only collects minimal necessary user business information required for e-commerce transaction operation voluntarily authorized by users, divided into two major information categories without passive hidden data capture and forced information acquisition. The first category is user voluntary submitted transaction service information: global package receiving address, order receiving contact identity information, after-sales service demand description, return and refund application text content and personalized commodity collection preference data. The collection purpose is to complete 1-3 day warehouse order delivery, 6-12 day global cross-border logistics distribution, 60-day free return docking and 5-10 day refund financial processing, guarantee normal execution of shipping policy and refund policy.
The second category is automatic anonymous browsing technical data captured by website system: homepage top carousel announcement browsing record, 70% off discount banner page stay duration, commodity sidebar module click data, hair care product search keyword data, product detail page emotional copy reading track and terminal device access environment data. All browsing data remove user personal real-name identification information automatically to form anonymous shopping behavior big data. The collection purpose is to optimize website page decoration layout, adjust emotional value marketing copy, optimize impulse consumption user page experience, optimize salon hair care commodity shelf placement and upgrade search sidebar and commodity sidebar functional experience, without commercial user portrait packaging and external push advertisement use.

Encrypted Data Storage & Platform Internal Use Rules

All collected user transaction information and anonymous browsing data adopt end-to-end server encryption storage mode, deployed independent isolated database separated from third-party commercial cloud shared database, implement regular data encryption update and backend access authority hierarchical management. Only platform designated after-sales service department and order operation management department have limited data query authority, technical maintenance staff and marketing operation staff have no right to extract user real receiving information and payment record data without formal work approval.
Internal platform data use is limited to daily e-commerce operation business within the platform ecosystem only, including order logistics distribution docking, after-sales customer service reply, refund financial account checking, website user experience iteration and commodity inventory sales data statistics. The platform will not use user private information to launch junk marketing message push, cross-site commodity advertisement diversion and irrelevant beauty product commercial promotion. Combined with the platform’s discount retail brand positioning, user consumption discount preference data will only be used for internal summer preferential activity optimization and full-site 70% off commodity operation adjustment, no external commercial data exploitation.

Third-Party Information Sharing Restriction Clauses

The platform promises zero active user private data sharing, zero user information commercial sale and zero user data authorized transfer to external third-party marketing institutions, beauty industry alliance and cross-border retail merchant groups permanently. Limited authorized data opening only exists in two necessary service cooperative scenarios with strict data confidentiality agreements signed:
First, cross-border logistics cooperative service providers: obtain only order receiving address and logistics distribution contact information required for 6-12 day global delivery, no access to user payment records, order discount consumption records and website browsing privacy data, logistics partners must delete user address data automatically after package signature completion.
Second, USD unified settlement third-party payment institutions: obtain only order actual payment amount and fund reversal data required for 5-10 day refund processing, isolated from user shopping commodity record and personal browsing privacy information, payment providers abide by international financial data privacy laws independently.
All third-party cooperative institutions are prohibited from secondary data copying, user information diversion and cross-business data reuse; once violated, the platform terminates all cooperative relations permanently.

User Privacy Independent Control & Data Deletion Right

All global users have independent ownership and control right of personal transaction privacy data on this e-commerce platform. Users can independently query bound personal order information, modify receiving address data and clear local terminal browsing cache data at any time through user center backend self-service entrance. For closed completed orders exceeding after-sales 60-day service cycle, users can submit official data deletion application actively, the platform backend clears corresponding user transaction track and receiving information permanently within 3 working days without residual backup retention.
Anonymous shopping behavior big data used for website page optimization does not bind personal user identification information, which belongs to platform neutral operation statistical data, will not be associated with single user private identity information in the whole process. The platform will not force users to retain historical shopping records and bind account privacy data, fitting lightweight independent station shopping experience of North American impulse consumption users.

Policy Update Mechanism & User Notification Rules

The platform has the right to optimize and update local clauses of this Privacy Policy according to cross-border e-commerce data protection industry iteration standards, without binding website brand name, public date and regional legal clause modification marks. After policy content optimization, the updated version will be synchronously displayed on independent policy dedicated page of website footer, maintaining clause logic continuity and user protection standard upgrade. Continuous website browsing, commodity search and order transaction behaviors of users are regarded as automatic recognition and agreement of updated privacy policy content.

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